THE EMPOWERED
CONTENT DAY
This is more than a content shoot. It's a space to be seen, nurtured and supported as you step into the spotlight.
An empowering mini-shoot and conscious content creation day for individuals in the ‘helping professions’ who are ready to stop hiding their brilliance, and start sharing the transformational work they do, confidently and with heart.
Feel confident being seen and leave with outdoor professional photos and social media video content that feels like you.
Friday 6th November
Well House Yoga Space, Harrogate
10am - 4pm
THE EMPOWERED
CONTENT DAY
This is more than a content shoot. It's a space to be seen, nurtured and supported as you step into the spotlight.
An empowering mini-shoot and conscious content creation day for individuals in the ‘helping professions’ who are ready to stop hiding their brilliance, and start sharing the transformational work they do, confidently and with heart.
Feel confident being seen and leave with outdoor professional photos and social media video content that feels like you.
30 x professional photos
10 short social media videos
100+ content marketing templates
Cacao ceremony
Confidence circle
Lunch and Connections
Friday 6th November
10am - 4pm
Well House Yoga Space, Harrogate
CREATE CONTENT THAT HELPS YOU SHINE
30+ professional photos
With Ginny Marsh at
Gorgeous You Photography
100+ Marketing Content Resources
Customisable social media content templates, messaging prompts and email marketing prompts to help you use your new photos and videos - designed to help you build connection and trust with your next clients.
10 short social media videos
With Lauren Wood,
Wellbeing Marketing Mentor & Strategist
1:1 Mentoring Session with Ginny
A 30-minute 1-1 mentoring session post-event with with Ginny Marsh at
Gorgeous You Photography to explore how best to use your new photos, videos and your take your next steps in marketing.
Instagram Audit with Lauren
Is your Instagram helping you make connections and book clients?
Lauren Wood, Wellbeing Marketing Mentor & Strategist, will review your Instagram profile and give you reccomendations to improve your 'shop window' Instagram content. Perfect for using your new photos and videos!
CONSCIOUS AND EMPOWERED CONTENT
You may associate content days with quick headshots, batch filming. Arrive, get in done and leave. This day is designed differently. Because you can't create aligned, magnetic content from a place of pressure, dysregulation or self-doubt.
The marketing 'secret sauce' isn't a strategy or tactic. It's you.
It's the 'lit up' version of you others see when you talk about what you do and why you do it.
Not second-guessing what to say or what photo to take.
That's why ths day is designed to help you feel grounded, safe and connected to yourself.
Before any cameras come out, we create the space for you to:
Regulate your nervous system
Connect back to your why
Remember who you are and what you're here to share
Feel supported, seen and held in a like-hearted group
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So when you do step in front of the camera, you're not performing or over-thinking what to do or say.
You're simply being you.
OUR DAY TOGETHER
THE MORNING
Before we pick up the camera, we align the inner world.
Because the best content is taken when you're feeling grounded, calm and lit up about what you do.
10:00AM- 11:00AM: WELCOME AND CACAO CEREMONY
We begin the day with ceremonial cacao (who doesn’t love a hot chocolate made from 100% cacao with maximum goodness!) - a grounding ritual to help you to connect inwards and connect with your heart-led passions.
You’ll reflect on who you are, what you’re passionate about, and why you do what you do… and share (if you’d like to) in a supportive circle of like-hearted business owners.
11:00AM - 12:15PM: CONFIDENCE CIRCLE
This is the space to connect with what you’re brilliant at - your strengths, talents, gifts and uniqueness to help you step into your inner knowing and confidence.
We’ll help you connect with an empowering personal affirmation you can come back to - during your content shoot and beyond.
12:15PM - 1PM: LUNCH
A chance to pause, nourish and connect with like-hearted business owners. Just let us know your dietary requirements and preferences and we will take care of the rest.
OUR DAY TOGETHER
THE MORNING
Before we pick up the camera, we align the inner world. Because the best content is taken when you're feeling grounded, calm and lit up about what you do.
10:00AM- 11:00PM:
WELCOME AND CACAO CEREMONY
We begin the day with ceremonial cacao (who doesn’t love a hot chocolate made from 100% cacao with maximum goodness!) - a grounding ritual to help you to connect inwards and connect with your heart-led passions.
You’ll reflect on who you are, what you’re passionate about, and why you do what you do… and share (if you’d like to) in a supportive circle of like-hearted business owners.
11:00AM - 12:30PM:
CONFIDENCE CIRCLE
This is the space to connect with what you’re brilliant at - your strengths, talents, gifts and uniqueness to help you step into your inner knowing and confidence.
We’ll help you connect with an empowering personal affirmation you can come back to - during your content shoot and beyond.
12:30PM - 1PM:
LUNCH
A chance to pause, nourish and connect with like-hearted business owners. Just let us know your dietary requirements and preferences and we will take care of the rest.
THE AFTERNOON
In the afternoon, you'll move into your content creation sessions...
with a completely different, empowered energy.
MINI-SHOOT WITH
GINNY MARSH,
GORGEOUS YOU PHOTOGRAPHY
You’ll each have a professional mini-shoot with Ginny Marsh at Gorgeous You Photography. A relaxed, supportive 30-minute outdoor shoot designed to capture you naturally - no stiff posing, no pressure.
VIDEO INTERVIEW
WITH LAUREN WOOD,
YORKSHIRE WELLBEING COLLECTIVE
Then, you’ll join Lauren for an indoor video interview, a relaxed conversation about who you are, what you do, why you do it and how people can work with you. You’ll have personable social media video content that connects and builds trust with your next clients. No scripts, no pressure, just real, human connection.
You will receive a scheduled time slot for your mini shoot and video interview with Ginny and Lauren. In between sessions, you’ll have the chance to network with the group and take any photos or video content for yourself, or for each other - or simply take a pause.
We will help you feel more at ease in the spotlight
You know your work matters. You care deeply about helping others. But when it comes to putting your work out there it can feel uncomfortable - talking about yourself, sharing photos and videos. That’s human. Your nervous system is just trying to keep you in your comfort zone.
Yet, your work can only create impact when people can find you.
Because people connect with people, being visible is part of your work.
Before stepping in front of the camera, we’ll enjoy a morning together in connection. Helping you feel grounded, connected to your purpose, at ease in yourself and confident.
Held in Valley Gardens in Harrogate, this is a space to be seen as your true self and leave with content that feels like you.
You'll walk away with...
Professional Photos
30+ lightly edited low-res images from your 30-minute outdoor mini-shoot with Gorgeous You Photography, ready to use on your website and/or socials. They will be available to download from an online gallery (with the option to upgrade to high-res fully retouched images).
You can use them as headshots, website images, social media photos, etc. you choose!
Video social media content
Your park-bench video interview to give you up to 10 short videos for posting on social media, or your website.
100+ marketing resources
Customisable social media content templates, messaging prompts and email marketing prompts to help you use your new photos and videos - designed to help you build connection and trust with your next clients.
Confidence
You'll walk away feeling empowered to talk about your work and the impact is has. You'll leave with a personal affirmation you create in the confidence workshop - yours to return to whenever the self-doubt or resistance creeps back in and you need to remember who you are.
Collective Connections
You’ll meet a small group of like-hearted business owners who will become your new cheerleaders, rooting for you to step into the spotlight and get discovered.
This day is designed for you if...
You care deeply about the people you help.
You know your work creates real impact.
But when it comes to showing up online...
You freeze, overthink or avoid it altogether
You feel awkward being in photos or videos
You struggle to talk about yourself and your work
You keep putting off creating content - even though you know it matters
And yet… there’s a deeper truth inside you:
People need to find you.
Your voice matters.
Your presence is part of your purpose.
Your hosts
Lauren Wood
Wellbeing Marketing Mentor & Strategist and Founder of the Yorkshire Wellbeing Collective
Lauren has supported over 50 wellbeing businesses to market themselves with more ease, authenticity, and creative flow.
Lauren’s marketing approach is rooted in meaningful connection. She takes the time to understand why they do what they do, the difference they make, and what lights them up - and helps them translate that into marketing that feels natural, expressive, and genuinely magnetic.
Before creating the Yorkshire Wellbeing Collective, Lauren spent 6 years working in global PR and marketing agencies, supporting start-ups to grow and gain visibility. Now, she brings that experience into the wellbeing space, helping practitioners connect with their next clients through marketing strategy and content that lights them up.
Ginny Marsh
Empowerment Photographer & Confidence Coach, Gorgeous You Photography
Ginny Marsh is an empowerment photographer, body confidence & wellbeing coach, and facilitator who helps people reconnect with themselves, feel at home in their bodies, and confidently express who they truly are.
Through her work, Ginny supports those navigating life transitions to move from self-doubt and disconnection into self-acceptance, confidence and personal power. Her photography is about so much more than how you look — it’s about how you feel when you’re seen.
With a warm, intuitive and trauma-aware approach, Ginny creates a space where you can relax, be yourself, and actually enjoy being in front of the camera — often for the first time. The result is natural, authentic imagery that reflects your energy, your essence, and the heart of your work.
Your hosts
Lauren Wood
Wellbeing Marketing Mentor & Strategist and Founder of the Yorkshire Wellbeing Collective
Lauren has supported over 50 wellbeing businesses to market themselves with more ease, authenticity, and creative flow.
Lauren’s marketing approach is rooted in meaningful connection. She takes the time to understand why they do what they do, the difference they make, and what lights them up - and helps them translate that into marketing that feels natural, expressive, and genuinely magnetic.
Before creating the Yorkshire Wellbeing Collective, Lauren spent 6 years working in global PR and marketing agencies, supporting start-ups to grow and gain visibility. Now, she brings that experience into the wellbeing space, helping practitioners connect with their next clients through marketing strategy and content that lights them up.
Ginny Marsh
Empowerment Photographer & Confidence Coach, Gorgeous You Photography
Ginny Marsh is an empowerment photographer, body confidence & wellbeing coach, and facilitator who helps people reconnect with themselves, feel at home in their bodies, and confidently express who they truly are.
Through her work, Ginny supports those navigating life transitions to move from self-doubt and disconnection into self-acceptance, confidence and personal power. Her photography is about so much more than how you look — it’s about how you feel when you’re seen.
With a warm, intuitive and trauma-aware approach, Ginny creates a space where you can relax, be yourself, and actually enjoy being in front of the camera — often for the first time. The result is natural, authentic imagery that reflects your energy, your essence, and the heart of your work.
Join us for an empowering day
We have just 6 spaces available to offer everyone a personalised experience on the day so do book in advance to avoid missing out.
To get the most from your photos and content, you'll receive a full mini-shoot guide when you book and a Q+A form to submit where you can share everything Ginny and Lauren need to know to personalise your content and help you shine.
Book for £295
(A full 1:1 photoshoot with Ginny at Gorgeous You Photography starts from £500 so this is a great chance to get some new photos at a fraction of the price)
FAQs
We know you'll want to get the most out of the experience so here's some answers to some questions we often get asked. If you're question isn't answered here or you'd like to talk anything through, feel free to email Lauren at [email protected].
Who is this day for?
This day is designed for those in the ‘helping’ professions - coaches, therapists, yoga teachers, PTs, nutritionists, and anyone doing heart-led work who knows they need to show up more visibly online but keeps putting it off. If you help people feel better, this day is for you.
Do I need any experience in front of a camera?
Absolutely not — in fact, this day is especially designed for people who find being photographed uncomfortable. The morning sessions are specifically designed to get you out of your head and into your heart before we even pick up a camera. By the time your shoot comes around, you'll feel completely different.
How many photos will I receive?
You’ll receive all low-res professional photos (30+) from Ginny, which will be lightly edited - you’ll be given access to a library to download from. You’re welcome to buy any high-res fully-retouched photos from Ginny for £50 per photo (normally £100) if you’d like to use them in print or want a more polished, professional look. You'll have a 30-minute outdoor shoot in Valley Gardens - enough time to capture a range of looks, locations and feels.
What do I need to bring?
The mini-shoot guide will give you some tips on what to bring to help capture the essence and feelings of your brand - for example props, or a change of clothing.
What if it rains?
Harrogate in September - we've thought about this! We'll share our wet weather contingency plan closer to the date. A little British drizzle won't stop the magic.
What happens after I book?
You'll receive a welcome email with everything you need to prepare. Ginny will send you her mini-shoot guide, and you'll be invited to complete a short form covering your brand, your messaging and your content goals - so the day is as personalised as possible for you.
Can I come if I'm just starting out in my business?
Yes - this day is actually perfect if you're in the early stages and haven't yet invested in professional photos or content. Walking away with a full content suite from day one sets you up beautifully.
Is there parking nearby?
Valley Gardens is centrally located in Harrogate with several car parks nearby. Or you can park for free on Harlow Moor Drive, further up Valley Gardens. Full directions and practical info will be shared in your welcome email.
What is the refund policy?
You can cancel your place up to 14 days before the day and receive a refund.
7-14 days before the event, you will get a 50% refund and and a credit transfer to a future YWC experience.
Less than 7 days before the event, no refund. You may transfer your spot to a friend or colleague.
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